RYDCAST Advertiser Terms & Advertising Policy

1. Authority and advertiser responsibility

The advertiser confirms that the person creating the account is authorized to bind the advertiser and create RYDCAST campaigns for that company.

The advertiser is responsible for the legality, accuracy, licensing, substantiation, and suitability of every submitted campaign, including business details, campaign copy, music, voice, images, video, URLs, QR destinations, trademarks, promotions, prices, contact details, store locations, and product or service claims.

2. Law of the land

The advertiser must comply with all applicable laws, regulator requirements, licence conditions, industry codes, and local placement restrictions wherever the campaign is created, targeted, played, displayed, scanned, billed, or reported.

For South African campaigns this includes, without limitation, POPIA, the Consumer Protection Act, the ARB Code of Advertising Practice, national and provincial liquor requirements, tobacco and nicotine advertising restrictions, gambling and betting laws, medicines and healthcare advertising rules, financial-services rules, election or political advertising rules, and municipal or venue-specific restrictions.

3. Prohibited content

RYDCAST does not allow campaigns for illegal products or services, scams, deceptive claims, malware, counterfeit goods, trademark misuse, defamation, hate or harassment, sexual or adult content, exploitation of minors, weapons violence, dangerous acts, shock content, or content that encourages unlawful or unsafe behaviour.

Campaigns must not mislead consumers through exaggeration, omission, unclear pricing, false urgency, unavailable offers, hidden conditions, or destinations that differ materially from the advertised offer.

4. Restricted categories

The following categories require accurate classification and may require manual review, licence evidence, age controls, geographic limits, creative changes, or rejection:

• Alcohol, tobacco, nicotine, cannabis, or THC.
• Gambling, wagering, betting, lottery, casino, or prize mechanics.
• Financial products, credit, insurance, investments, crypto, or debt services.
• Healthcare, medicines, pharmacies, supplements, medical claims, or professional services.
• Political, electoral, issue advocacy, religious, charitable, or NGO campaigns.
• Dating, matchmaking, adult-adjacent, or sensitive personal-services campaigns.
• Any other category that RYDCAST or applicable law treats as regulated, sensitive, or high risk.

5. Schools and sensitive placements

RYDCAST applies a stricter platform rule than the minimum legal baseline:

• Alcohol, tobacco, nicotine, cannabis or THC, gambling, betting, adult-adjacent, and other regulated adverts must not target or knowingly run around schools, school zones, daycares, playgrounds, youth venues, or other child-focused locations.
• Regulated campaigns must not target minors or imply underage participation, use, purchase, or consumption.
• RYDCAST may pause regulated adverts when a media player is in or near a sensitive location, including schools, religious properties, hospitals, clinics, daycares, playgrounds, youth venues, government buildings, civic buildings, funeral venues, and memorial venues.

6. Audience-aware delivery and audience measurement

RYDCAST may use local, transient audience estimation on approved media players to decide whether an advert is eligible for broad age-band and gender-band delivery and to report aggregate campaign performance.

RYDCAST does not provide advertisers with face images, faceprints, biometric templates, exact rider identity, persistent viewer IDs, or individual passenger records.

Alcohol, tobacco, nicotine, cannabis or THC, gambling, betting, and adult-adjacent campaigns must use adult-only delivery controls. If rider age is unknown, likely under 18, or too low-confidence, RYDCAST may withhold the restricted advert and play only safe/general content.

7. Truthful offers and destinations

The advertiser must keep all claims, prices, promotions, availability, QR codes, links, phone numbers, store locations, maps, landing pages, and eligibility conditions accurate and current.

The advertiser must not cloak, redirect, obscure, substitute, or materially change the destination in a way that bypasses review or misleads customers.

8. Media-use licence

The advertiser grants RYDCAST a non-exclusive, worldwide, royalty-free licence to host, cache, transcode, resize, reproduce, display, play, distribute, route to drivers and media players, generate QR codes for, moderate, measure, and retain submitted campaign materials for approved campaign delivery, billing, proof logs, disputes, audits, account security, and legal compliance.

This licence lasts while the campaign, account, billing record, proof log, dispute, audit, or legal obligation requires it.

9. Platform controls

RYDCAST may review, reject, pause, remove, geofence, age-restrict, reclassify, request evidence, require creative changes, suspend or terminate an account, reconcile or withhold billings, cooperate with regulators or law enforcement, and update these terms or policies when required.

RYDCAST may apply stricter rules than the minimum law when needed to protect passengers, drivers, schools, children, sensitive venues, brand safety, platform integrity, or payment integrity.

10. Billing, proof, and no guarantee

Campaign spend is deducted only after verified plays or approved billable events. RYDCAST proof logs are billing records.

RYDCAST does not guarantee reach, sales, scans, routes, passenger attention, customer acquisition, or campaign outcomes.